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Bar-B-Q, fireworks & will smith

It’s becoming an american as apple pie.

Will Smith Owns July 4th Again: ‘Hancock’ His Best Holiday Wkd Opening At $107M; Worldwide Total $185M In 50 Territories

SUNDAY AM: North American numbers show that, thanks to big weekend bounces in 3,965 theaters, Sony Pictures’ No. 1 Hancock scored its first 3-day weekend with $66 mil and gave star Will Smith his biggest Independent Day holiday opening ever with a 5 1/2-day cume of $107.3 mil. The PG-13 pic went up 9% from Thursday to Friday for $18.8M, and up 39% from Friday to Saturday for $26.1M. The dark comedy about an unhappy superhero mustered the momentum despite receiving only 33% positive reviews from top critics and only so-so buzz. But Will Smith has traditionally owned the July 4th long weekend based on the past performance of his movies which opened on that holiday like Independence Day, Men In BlackMen In Black 2, and Wild Wild West. All went on to earn $442+M in worldwide gross. Hancock is the 5th film he has opened #1 during the Fourh of July holiday and his 8th #1 opening in a row and his 8th film to gross over $100M in a row since July 2002. Will has 12 #1 films throughout his career and has opened 9 films to opening weekend grosses higher than $40M. Because of that impressive track record from the one actor whom Hollywood considers able to reliably open a movie these days., Sony feels Hancock‘s franchise hopes are alive because “there is a huge disconnect between audiences and critics when you have big numbers added to the world’s most bankable movie star.” Demographics were fairly balanced with 52%/48% of the audience male/female, and 52%/48% under age 25 /over age 25.

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